Innovate. Create. Inspire. Elevate!
 
 
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No more Hiding In The Shadows!

It's time for you to Leap Into The Spotlight Like The Leading AUTHORITY WITH A CELEBRITY CEO BRAND!

You’re meant to be seen, heard, known and remembered as the most authentic, unique, brilliant you!

You have a story, a message, talent and expertise that is powerful, transformative and very necessary – but, you're either not visible because you feel like you don't have the time to add another thing to your list, or the idea of "being the face" of your business is absolutely crazy and unnecessary. Nothing could be further from the truth!

When you're not visible, it keeps you from making those deeper connections with your dream customers, clients and audience in the way that you know deep down you're meant to.  That's costing you BIG time!

Here’s the thing – No matter how much success you’ve already attained till now, most people don’t really know much about you, your story or your why and how you can truly help them.

I’m not talking about how valuable your products or services are.  WHO is the beauty behind the brand that makes it all happen? Revealing the real, authentic YOU in a captivating way, is what separates you and your business from the pack, and you stand out as a leading authority in your industry.

There's Power In Your Story!

Listen, I know exactly who you are!

You're a visionary whose had big dreams and plans for your business from the very beginning of your journey, and nothing could stop you from seeing those dreams and plans come to fruition, but despite all of your success, you're now left feeling like something is missing;  a big disconnect between where you are now and where you desire to go next. You're not even sure what's the next step to take to get you there.

Well I've got some great news for you!

Storytelling has caused a major shift for both personal and business brands, and there's no signs of the power of this ever-growing marketing strategy slowing down anytime soon. In fact, take a look around you - storytelling is everywhere and it's not just limited to film, sitcoms and drama tv shows anymore.  You have a story to tell, and believe it or not, people want to hear it! In fact, they need to hear it! Whether on stage, a livestream, video or television interview, people want to know and connect with the real you.

Isn’t it time to get purposeful and deliberate about unearthing and elevating your personal brand today? 

So, why is having a personal brand such a big deal anyway?  Glad you asked!

  • Personal branding, when done right, allows you to articulately communicate what you do, why you do it, and who you do it for in a way that feels natural to you.

  • You build your confidence muscle each time you leverage a media platform to share your story, message, why and core values in a way that delivers unique value to your audience & customers.

  • You increase your credibility, influence, impact and profits.

  • Attracting more of your dream clients, audience, customers, and partnerships happens with more ease, purpose and removes any limitations of what you can do in, for and through your business!

 
 
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Elle’s Journey To The Spotlight

FOUNDER, CREATIVE BRAND CONSULTANT, DIRECTOR + EXECUTIVE PRODUCER

Have you ever heard the saying – “The world is your stage?”

Well, that’s exactly what I grew up believing, and you know what?  I still hold that strong belief today. Stories entertain, inspire, inform, provide value and cause shifts in people's lives. Personal branding is the perfect catalyst to do these things and SO MUCH MORE!

Your personal brand is not only what people say about you when you’re not in the room, it tells a story whether you're in the room or not.

ASK YOURSELF - "What Do I Want To Be Known For?"

Whether you’re a CEO, small business owner, entrepreneur, speaker, author or creative, there’s no doubt that you've got to be confident in telling your story. It’s what helps individuals determine if they want to work with or buy from you, or not.

I’ve been in love with storytelling for as long as I can remember.  From lining my stuffed animals and dolls up, side by side in the kitchen to ‘teach them’ while my grandmother cooked dinner, to auditioning for my first commercial, for Oscar Mayer in the second grade, to performing on stage, in theatre or on television & film, I've always had an affinity towards storytelling.  There’s something so powerful that allows a personal to identify with, or escape when they find themselves in a person’s story.

Stories heal!

 
 

That’s precisely what happened to me and led me to launch my lifestyle and media brand in 2012.  As a result of my story, hard work and elevating my personal brand, I’ve built powerful relationships with government heads, executives in both the profit & non-profit sectors, A-List celebrities, influencers, business owners, and community leaders. BUT, 

It hasn’t always been that way!

I’ve had some great wins and major successes in my life, but not without some tragedy, loss, heartache, doubt, and failure.

Despite my undergraduate & graduate school education, my experience and success, working up the corporate ladder with Fortune 100 & 500 companies, a turn of events would leave me feeling all of that success was fleeting, and I felt completely overwhelmed by my series of stories.

After leaving my coveted, chic, cushy job at Limited Brands and Victoria’s Secret for a major increase and career opportunity at one of the top Ad Agencies in the world, I later found myself unemployed after a company-wide mass layoff.  There I was, feeling stuck and uncertain of what was ahead of me.  

Everything shifted in the blink of an eye.  After my initial shock wore off, I thought – “No biggie, I’ll find another job with no problem.

Can you say – “WRONG?’

Shift Happens!

 
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As a Creative Brand Strategist + Consultant, Creative Director & Executive Producer, I’m passionate about helping women experts + leaders uncover & unleash the power in their own story, so they can use their voice to ignite a movement, and build a profitable personal brand that stands out in a sea of sameness harnessing the power of visual brand storytelling and marketing. 

As an award-winning philanthropist & entrepreneur, I’m no stranger to the spotlight! My passion to help women develop and amplify their unique voice and create digital content that allows them to tell their stories in the most authentic and captivating ways, is deeply rooted in my 20+ years unique experience as an on-air talent, host, actor, theatre performer, author and speaker, coupled with my extensive work as a journalist with Who’s Who Publication. As a former marketing & advertising executive for Fortune 500 companies like Limited Brands, Victoria’s Secret and GSW Ad Agency, I’ve helped lead my team to generating millions in revenue, while elevating the brand presence of our clients.  

With a natural ability to lead my clients in going from overwhelmed and uncertain about being the face of their brand and business, to being the bold, confident woman who owns the camera and sharing their BIG message with ease, I’ve become a sought-after leader in my community to help women in business elevate their influence, impact and profits.

However, despite all of my education, talent, experience and success helping my clients build their own powerful personal brands, I was left trying to pick up the pieces of what felt like a shattered career in the corporate world.

The problem was that I didn’t spend time cultivating my own personal brand.  I was too secure in my own career as an advertising executive and consultant, that I thought my talents and experience would translate in any environment if needed, without little help on my part.  After all, I’d made a name for myself as the only African-American female executive in my division and I thought - surely that bears some weight, right?

Well that wasn’t enough!

You see, I'd been hiding behind my success and consultancy business so much that ‘I’ didn't take time to tap into my own powerful set of stories, identify my personal brand story sweet spot and messaging, or build my own personal brand around it, and let me tell you, that was a huge mistake because I wasn’t prepared for the shift that was soon to come.

After endless, daunting months of interviewing for job after job with no real leads, I ended up having to take a job at McDonald’s!  Yep, you read that right! Good olè Mickey Dee’s!

It honestly all happened at once!  The housing crash of 2007-2008 was jus too much for my family and I to bear, despite having the best-laid plans, and one thing ultimately led to another.  Finally, I made decision to take back my power and get back to my first love – storytelling and acting! 

Becoming a full-time actor in Hollywood forced me to take a long hard look at myself as a brand. The industry is full of competition and I often found myself on audition after audition with the same circle of women. Some of us won, while some of us lost!

One day, I had a light bulb moment and asked myself – “What do you want to be known for?’

I knew that I didn’t want to just be seen as another pretty face - an actress who moved to Hollywood with pipe dreams of making it big on the screen.  What I did next changed everything for me, and I made a decision how I wanted to be seen, treated and remembered and I made the investment in a team of coaches to help get me there.

While I absolutely love everything about acting and producing television programming and film, I knew that I wanted to make an even bigger impact and help other women to unleash the power in their story and cultivate their own iconic personal brand.  So, I took my 20+ years experience as a performer, speaker and on-air talent, and coupled that with my long history as a career marketing & advertising executive and consultant. That was the beginning of me embracing the shift and experiencing true fulfillment, transformation and long-lasting success.

ELLEvate NOW!™ Creative Media, is a female focused, owned and operated creative agency specializing in personal brand development, strategy, on-camera presence training, video + film production, and brand marketing, was birthed out of one of my most transformative stories. 

Our mission - Empower women to elevate their visibility, credibility, impact & revenue through visual storytelling so they can ignite a movement, build their celebrity authority and increase their reach with integrity, confidence, beauty and style!

Are you ready to unapologetically SHINE your brilliance in the world while boosting your credibility, brand positioning, impact and profits?